Framework breakdown
How each ad's script is split across framework steps. Hover any segment to read the text. One query against raw.v_ads_with_framework; spend and CPA computed by the view.
Problem
Failed Solutions
Mechanism
Solution / Offer
Results
Social Proof
Founder Story
Objections
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29 of 29 ads
Ads matched
29
Total spend
$1.28M
Avg CPA
$56.17
spend ÷ purchases
Per framework step
| Step | Avg % | Ads w/ step | Avg CPA | Spend |
|---|---|---|---|---|
Problem | 15.9% | 25 / 29 | $56.99 | $1.17M |
Failed Solutions | 12.5% | 14 / 29 | $56.34 | $652.4k |
Mechanism | 16.2% | 26 / 29 | $55.42 | $934.8k |
Solution / Offer | 23.5% | 29 / 29 | $56.17 | $1.28M |
Results | 23.2% | 22 / 29 | $56.72 | $1.04M |
Social Proof | 13.0% | 23 / 29 | $56.57 | $1.10M |
Founder Story | 16.6% | 19 / 29 | $56.56 | $839.6k |
Objections | 19.7% | 5 / 29 | $54.44 | $358.6k |
Showing 29 of 29 ads
Ad 018MH_43Var 3
Sitting Rising Test
spent $185.1k·CPA $57.03·3,246 purch.
8MH_43 Var 3 | Sitting Rising Test
Problem
Objections
Solution / Offer
Solution / Offer
Ad 028MH_41Var 4
What happens 2.0
spent $148.8k·CPA $62.25·2,390 purch.
8MH_41 Var 4 | What happens 2.0
Problem
Results
Social Proof
Founder Story
Solution / Offer
Ad 038MH_73Var 4
Best Anti Aging
spent $126.2k·CPA $57.07·2,212 purch.
8MH_73 Var 4 | Best Anti Aging
Mechanism
Founder Story
Solution / Offer
Ad 048MH_74Var 4
3 moves you can’t do
spent $116.2k·CPA $51.04·2,276 purch.
8MH_74 Var 4 | 3 moves you can’t do
Problem
Solution / Offer
Objections
Social Proof
Founder Story
Solution / Offer
Ad 058MH_33.1Var 1
New Hook Visuals
spent $85.1k·CPA $63.58·1,338 purch.
8MH_33.1 Var 1 | New Hook Visuals
Problem
Solution / Offer
Results
Founder Story
Solution / Offer
Ad 068MH_172Var 3
one thing. Eight minutes. thats it.
spent $61.9k·CPA $58.62·1,056 purch.
8MH_172 | Var 3 | one thing. Eight minutes. thats it. | Broad Persona | Functional Decline | Video | Creators_Eddie | Author_Eddie | Editor_Chris
Problem
Mechanism
Results
Social Proof
Founder Story
Solution / Offer
Ad 078MH_70Var 3
YB Don’t do this
spent $56.4k·CPA $53.38·1,056 purch.
8MH_70 Var 3 | YB Don’t do this
Failed Solutions
Mechanism
Results
Ad 088MH_102Var 1
Remake of 8MH_79
spent $51.9k·CPA $53.81·965 purch.
8MH_102 | Var 1 | Remake of 8MH_79 | Author_Andrea | Editor_Chris
Problem
Failed Solutions
Mechanism
Results
Problem
Solution / Offer
Ad 098MH_120Var 3
I felt healthy on the outside, but this simple test revealed
spent $32.9k·CPA $61.42·535 purch.
8MH_120 | Var 3 | I felt healthy on the outside, but this simple test revealed | Author_Andrea | Editor_Chris
Problem
Founder Story
Mechanism
Solution / Offer
Results
Solution / Offer
Ad 108MH_108Var 1
8MH_73 Remake
spent $31.8k·CPA $59.16·537 purch.
8MH_108 | Var 1 | 8MH_73 Remake | Author_Andrea | Editor_Chris
Problem
Mechanism
Founder Story
Solution / Offer
Ad 118MH_55.1Var 3
Knee Pain new Script - alt. Ending
spent $29.0k·CPA $61.28·473 purch.
8MH_55.1 Var 3 | Knee Pain new Script - alt. Ending
Failed Solutions
Objections
Solution / Offer
Ad 128MH_80Var 5
My name is Eddie
spent $27.0k·CPA $48.21·561 purch.
8MH_80 Var 5 | My name is Eddie
Problem
Founder Story
Social Proof
Mechanism
Results
Solution / Offer
Ad 138MH_56Var 1
What Happens Dad
spent $26.1k·CPA $44.83·583 purch.
8MH_56 Var 1 | What Happens Dad
Results
Founder Story
Social Proof
Solution / Offer
Ad 148MH_228.2Var 1
Mashup with 8MH_80
spent $25.4k·CPA $53.64·473 purch.
8MH_228.2 | Var 1 | Mashup with 8MH_80 | Broad Persona | Functional Decline | Video | Creators_Mashup | Author_Noah | Editor_Vinz
Mechanism
Results
Founder Story
Solution / Offer
Ad 158MH_79Var 1
I always thought - Eddie Version
spent $23.3k·CPA $61.42·379 purch.
8MH_79 Var 1 | I always thought - Eddie Version
Problem
Failed Solutions
Social Proof
Results
Problem
Ad 168MH_210Var 3
Four decades of bad mobility advice
spent $22.7k·CPA $60.06·378 purch.
8MH_210 | Var 3 | Four decades of bad mobility advice | Broad Persona | Functional Decline | Video | Creators_Mashup | Author_Andrea | Editor_Vinz
Failed Solutions
Mechanism
Solution / Offer
Ad 178MH_106Var 2
Do your feet hurt?
spent $22.5k·CPA $52.22·431 purch.
8MH_106 | Var 2 | Do your feet hurt? | Author_Andrea | Editor_Chris
Failed Solutions
Mechanism
Solution / Offer
Social Proof
Solution / Offer
Ad 188MH_82Var 4
The Injured Athlete
spent $22.3k·CPA $52.80·423 purch.
8MH_82 Var 4 | The Injured Athlete
Problem
Mechanism
Failed Solutions
Founder Story
Results
Solution / Offer
Ad 198MH_146Var 2
If you’re over 50 - Menopause [Eddie]
spent $21.9k·CPA $53.94·406 purch.
8MH_146 | Var 2 | If you’re over 50 - Menopause [Eddie] | Menopause Survivor | Menopause | Video | Creators_Eddie | Author_Andrea | Editor_Chris
Problem
Failed Solutions
Mechanism
Solution / Offer
Results
Solution / Offer
Ad 208MH_149Var 1
Knee and Hip Killers
spent $21.4k·CPA $54.15·395 purch.
8MH_149 | Var 1 | Knee and Hip Killers | Broad Persona | Contrarian Take | Video | Creators_Eddie | Author_Andrea | Editor_Chris
Problem
Failed Solutions
Problem
Mechanism
Founder Story
Solution / Offer
Social Proof
Solution / Offer
Ad 218MH_56Var 5
What Happens Dad
spent $21.0k·CPA $49.55·424 purch.
8MH_56 Var 5 | What Happens Dad
Results
Founder Story
Social Proof
Solution / Offer
Ad 228MH_80.2Var 5
8MH_80 New Hooks
spent $19.7k·CPA $53.94·365 purch.
8MH_80.2 | Var 5 | 8MH_80 New Hooks | Broad Persona | Functional Decline | Video | Creators_Mashup | Author_Noah | Editor_Vinz
Problem
Founder Story
Social Proof
Mechanism
Results
Solution / Offer
Ad 238MH_149Var 2
Knee and Hip Killers
spent $19.6k·CPA $58.56·335 purch.
8MH_149 | Var 2 | Knee and Hip Killers | Broad Persona | Contrarian Take | Video | Creators_Eddie | Author_Andrea | Editor_Chris
Problem
Failed Solutions
Problem
Mechanism
Founder Story
Solution / Offer
Social Proof
Solution / Offer
Ad 248MH_83Var 2
Menopause
spent $17.1k·CPA $49.58·345 purch.
8MH_83 | Var 2 | Menopause | Author_Noah | Editor_Chris
Problem
Mechanism
Solution / Offer
Social Proof
Results
Solution / Offer
Ad 258MH_92Var 6
If I had only 8 min to to train your mobility
spent $15.3k·CPA $43.85·350 purch.
8MH_92 Var 6 | If I had only 8 min to to train your mobility
Solution / Offer
Mechanism
Results
Objections
Solution / Offer
Social Proof
Solution / Offer
Ad 268MH_124Var 3
When a man with knee replacement did this
spent $14.6k·CPA $53.74·272 purch.
8MH_124 | Var 3 | When a man with knee replacement did this | Broad Persona | Functional Decline | Video | Creators_Eddie, Eddie's Dad | Author_Andrea | Editor_Chris
Results
Founder Story
Social Proof
Ad 278MH_33_Hook1
What happens
spent $13.4k·CPA $82.41·162 purch.
8MH_33_Hook 1 | What happens
Problem
Results
Founder Story
Solution / Offer
Solution / Offer
Ad 288MH_40Var 2
24 vs 42
spent $13.3k·CPA $49.98·266 purch.
8MH_40 Var 2 | 24 vs 42
Founder Story
Mechanism
Solution / Offer
Results
Ad 298MH_93Var 2
74 remake
spent $12.9k·CPA $53.61·241 purch.
8MH_93 | Var 2 | 74 remake | Author_Eddie | Editor_Chris
Problem
Mechanism
Solution / Offer
Objections
Founder Story
Solution / Offer